New Webinar Series: Insight, Action & Outcomes In Conjunction With PCS. Watch Now.

Using Technology To Increase Revenue and Decrease Costs


Now, more than ever care homes are under pressure to fill beds and keep costs under control. This means finding ways to help your home stand out to new admissions as well as looking at ways to decrease staffing costs and other overheads.

Ally is able to help in these areas and we know that building a business case is a vital step in bringing new tools into homes.

Investing in Ally typically delivers an ROI of 6-10x

Increase Revenue

There are really only a couple of ways a care home can increase revenues: improve occupancy or increase fees. Ultimately the main driver behind improving both of these is to improve care outcomes and to market your care home more effectively. 

Investing in tools like Ally Resident Monitoring can help you achieve both.

Ally is proven by an NHS Digital backed study to reduce falls by 63% and hospital admissions by 56% all whilst transforming night time care to be more personal and to give residents a better sleep.

Improve Occupancy 

Better Marketing 

What better Unique Selling Point can you have than showing enquiries you have technology proven to prevent falls and hospital admissions all whilst giving a good night’s sleep? Care homes we work with find that promoting Ally to new enquiries increases their conversion rate and keeps beds full.

Longer Stays

By reducing hospital admissions by 56% and improving residents’ wellbeing, your beds will stay full for longer, ultimately helping to increase your occupancy rates.

Admit Higher Fee Paying Residents

By saving staff time

With Ally, staff can safely leave residents to sleep for longer, freeing up 30% of their time. This means you can safely admit higher dependency, and therefore charge a higher fee without increasing staff numbers.

“Without the Ally system, Mum’s cardiac arrest could have been undetected until the next scheduled check. I am so grateful Friends of the Elderly has implemented this innovative system.”

— Daughter of a Friends of the Elderly resident

You can read more about how Ally’s unique monitoring technology uses Artificial Intelligence technology to alert staff when residents need help here.

Reduce Staff Costs

Churn rates of care home staff vary across the sector but wider industry research shows that the average is as high as 30% per year.

This churn rate is very costly, not only in recruitment fees, the use of agency as well as the knock-on effect of the quality of care which can impact your revenue.

With typical costs of ~£5,000 to recruit and train new staff members, as well as agency shifts costing up to ~£400 a 40-bed care home can spend in excess of £60-100k per year on recruitment and agency costs.

Finding ways to reduce this by just 10% can have a huge impact on profitability.

Why is churn rate in my home so high and what can be done to reduce it?

Providing care can be exceptionally rewarding but is often a difficult and stressful job.

If you consider night staff, they can often quickly become demoralised. They are alone in the home, unsupported by the manager and can feel disconnected from the rest of the team since their opinion may often be ignored or felt to be irrelevant on handover.

They may also feel under a lot of pressure to carry out all the regular checks whilst still providing care when needed. And almost certainly they will be demoralised by waking up sleeping residents and receiving their wrath!

Whilst the flip side of this is that managers are anxious whether night staff are doing their job properly, and can be frustrated when incidents occur, often feeling in the dark about what exactly happened.

Invest in Tools to Improve Satisfaction & Retention

Benefits Night staff

Investing in tools like Ally ensures night-staff are under less pressure, provide better care (rather than just waking residents up) and have deeper insights into residents’ needs. This helps them to feel a part of the home and can massively improve satisfaction and retention.

“My night staff are so much more engaged, they really feel like they are part of the home since they can now proactively hand over to day-staff and play an active role in care planning, which was much more difficult to do before they could put context around the resident’s wellbeing.”

Susan, Care Home Manager, Harleston House

Read the Friends of the Elderly Case Study to find out how Ally gives staff 40% more time to care whilst giving them unique insights into their resident’s needs can help in all these areas!

Simply put, if you invest in tools that empower your staff to provide the best possible care and to give them more time, why would they look to move?

Benefits Managers

With Ally, managers are more confident knowing their night-time care is safer whilst having access to Ally’s timeline, gives them transparency over exactly what happens each night for residents and how their staff respond.

“We have learned so much about our residents through Ally’s system, which means we can provide care tailored to their particular needs.

I am now even more confident at night knowing that my staff now assist residents the moment they need it.”

Elaine, Care Home Manager, Friends of The Elderly

A recent independent study by NHS Digital found 100% of night staff and managers would recommend Ally to a colleague and felt they were providing safer care, giving residents a better night sleep and under less pressure.

What ROI Can You Expect from Ally?

By investing in Ally our customers have been able to boost their position as the go-to local care home for new residents and staff. Typically this has led to a 7-10x ROI for each home we work with. 

To help you understand what ROI you can expect, we have built a simple calculator.